Benefits & Limits of Using Data

Before we start using data to scout the opposition, it’s important we understand why almost all professional teams around the world are using data. It’s not just professional teams either. Youth academies, college and semi-pro teams are also looking to gain an extra competitive edge wherever possible, so naturally data analysis is an area they’re exploring.

Here’s Sam Gregory, Tom Worville, Oliver Gage & etc. discussing some of the benefits of using data


The modern opposition analyst at a professional club is almost certainly comfortable with a wide range of programs linked to video and statistics. It’s likely an analysis department will use something more complex than Microsoft Excel to perform their day-to-day data analysis. However to make things easier, the tasks in this course can all be completed in Excel or Numbers.

While it’s important to takeaway how things can be done using data to scout the opposition, it’s equally or even more to know why it’s useful and what we can do with the data.

The videos, tasks and articles included in the course modules are designed to expand knowledge for any learner no matter your level. Coaches will find more success if they watch all the videos, read all of the articles, make notes and join in discussions to share ideas.


The first task for this module is to briefly outline the risks and rewards of using data at your club if you currently work for one, or in the role you’d ideally like to be working in.

If you’ve ever experienced a situation which was helped or hindered by data, please describe this too!

Record these in your workbook now

For the second task, add this to the comments section below, so others on the course can see it.

Here’s an example from CoachTech founder Oliver Gage:

“I once presented a report to a coach on the opposition we were about to face. He was pretty ‘old school’ and to be honest I was really struggling to get him to buy in to the concept of using data. The report outlined that the opposition striker had a higher % of headed shots than any other forward in the league.

I was very confident this meant we would be facing a lot of crosses in the upcoming match. I was hoping this would impact training and perhaps some time would be spent defending crosses in the build up to the game.

Unfortunately the coach had already watched their two previous games, and the the striker was suspended for them. They didn’t cross much at all, as the replacement forward was small and quick – the total opposite. He decided we should work on our high defensive line instead.

Ultimately the big striker started the game. We drew 2-2 and he scored a header in the second half. You never know what might have happened in football, but I like to think we might have been better prepared if the report was taken more seriously.”

Once you’ve updated your workbook and commented, please move on to the next module.


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